Packaging design for Intense Milk's new bottle shape. Playing off a traditional color scheme, the new design incorporates punchy, graphic, duotone images of extreme outdoor sports. The high energy activity, paired with eye catching doodles, appeal to the target audience of preteens, teens, and college age young adults. Each flavor is distinct, causing no confusion on the shelf, where each bottle is sure to stand out. The logo has also been updated to tighter, flatter version to compliment the doodles.