Maxis by Freed Maxick
Freed Maxick, an accounting firm based in Buffalo, NY, was looking to launch their new software: MAXIS. A series of animated video tactics were implemented to highlight the various benefits of the new program. "Reasons" uses a personal approach, conveying personal stress and time saved, while "Spreadsheet" uses a more analytic angle, using facts and figures. The videos were then used to create a series of shorts for social media. All in all, the approachable animation style shows that a partnership with MAXIS provides services and peach of mind to help support an organization's growth!